Effective Date: April 2026

1. Introduction

Welcome to Sultan Bakery & Cafe (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (sultanbakerycafe.com), contact us via WhatsApp, phone, or email, or engage with us for wholesale (B2B) and custom orders.

Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products, when you contact us for reservations, or when you place wholesale/custom orders.

• Personal Information Provided by You: We may collect names, phone numbers, email addresses, business names (for B2B inquiries), delivery addresses, and any other information you choose to provide via our contact forms or WhatsApp business line.
• Payment Information: We do not process direct retail payments or collect credit card information through our website. All transactions are handled securely in-store or through direct, secure B2B invoicing channels.
• Automatically Collected Information (Usage Data): When you visit, use, or navigate our website, we automatically collect certain information. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, referring URLs, country, location, and information about how and when you use our website.

3. How We Use Your Information

We use the personal information collected via our website and communication channels for a variety of business purposes described below:

• To Fulfill and Manage Orders: To manage your custom cake orders, B2B wholesale inquiries, and table reservations.
• To Communicate with You: To send you administrative information, respond to your inquiries via WhatsApp or email, and offer customer support.
• To Improve Our Website: To analyze usage trends and enhance the user experience on our digital platforms.
• For Marketing and Promotions: With your consent, we may use your contact information to send you updates about new menu items, special holiday bakes, or wholesale offers. You can opt-out of our marketing emails or messages at any time.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We only share information with your consent, to comply with laws, to provide you with services, or to fulfill business obligations.

• Service Providers: We may share your data with third-party vendors, service providers, or contractors who perform services for us (e.g., website hosting, data analysis, and customer service platforms like WhatsApp Business).
• Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

5. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Cookies are small data files stored on your hard drive or in device memory that help us improve our website and your experience, see which areas and features of our website are popular, and count visits. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.

6. Data Security and Retention

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to request access to the personal information we collect from you.
• The right to request that we change, update, or delete your personal information.
• The right to opt-out of receiving marketing communications from us at any time.

To exercise any of these rights, please contact us using the information provided below.

8. Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware of any data we have collected from children under age 13, please contact us immediately.

9. Changes to This Privacy Policy

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Effective Date,” and the revised version will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

10. Contact Us

If you have questions or comments about this notice, you may email us at sultanbakerycafe@sultanbakerycafe.com, call us at +1 973-406-7475, or contact us by post at:

Sultan Bakery & Cafe

321 Valley Rd, Wayne, NJ 07470 United States